Consumer Public RelationsBrightec
Founded in 1992, Brightec® is the developer of the world’s first night luminescent photographic paper. Brightec printer-friendly paper provides consumers and commercial vendors with a new eye-catching medium for displaying any image. Brightec’s unique brilliance made its landmark debut as the innovative medium for the Super Bowl XXXVIII tickets, thus generating excitement, enhancing attendees’ experience and demonstrating its commercial appeal. For more information, visit www.brightec.com
CheckFree Corporation (Nasdaq:CKFR) of Atlanta provides the secure platform that powers electronic billing and payment for consumers, billers and financial services companies across the United States. The company’s wide range of financial e-commerce solutions, which include software and outsourced services, are focused on enabling customers to receive electronic bills and statements, make electronic payments and collections, automate paper-based recurring financial transactions and conduct secure Internet transactions.
Founded by two avid skiers, Evan Reece and Ron Schneidermann, Liftopia.com went live in October of 2006 with the slogan “Ski More, Pay Less.” Liftopia.com is a destination website that provides discount lift tickets for skiing and snowboarding at some of the most popular resorts in North America, including Killington, Stowe, Park City, The Canyons, Keystone, Winter Park, Sun Valley, and over 100 more.
Once employed by Hotwire.com, both Ron and Evan balanced the risk with careful budgeting, smart investment of time and resources, and unshakable faith. According to Evan, “We were in a position to take a risk. Neither of us had true dependents, and both of us were willing to forego a ‘real’ salary in order to broaden our knowledge by working this whole thing out. There are tradeoffs involved (do I start a business or do I go to business school?), and I think we simply set our own internal expectations at a level that was appropriate to the likely path ahead (read: many peanut butter sandwiches). We knew we were somewhat different, in that we were truly bootstrapping (not ‘bootstrapping’ off of $1M that we made off of a previous endeavor).”
Following the proven business model of Hotwire.com and other online travel sites, Liftopia.com helps alpine resorts utilize yield management and distribution strategies from the travel industry to generate incremental revenue. Since its initial launch, Liftopia.com has expanded its offering to include lessons, rentals, real-time resort conditions, and travel tips to help people once they’re on their way.
RetailMeNot was created to help consumers save money and enjoy a hassle-free discount shopping experience online. Since the company’s launch in late 2006, it has grown to the largest online coupon destination. However, as online coupons increased in popularity, so did the competition. In the face of dozens of new group and daily deals sites, Schwartz worked with RetailMeNot to continue to drive both consumer and media awareness, through a combination of creative grassroots campaigns, social media integration and aggressive media relations.