Introducing The Connected Consumer
What’s the longest you’ve gone without reading an email, posting a Tweet, IMing someone, downloading a song, getting Google map directions or tracking a news story or market activity online? Unless you were sleeping or flying, the answer is probably less than a couple of hours. Welcome to the Always On world. Whether at work, at play or somewhere in between, we have all come to rely on instant access to information, entertainment and people. That makes us connected consumers.
This blog is devoted to this new way of life. We will be tracking what it means – from the self expression and sharing of the Facebook 25 random things to the blurring of the work and life divide – to the underlying technology and trends – all thing Web 2.0 and beyond. We will most often look at the impact of PR and marketing in shaping the consumer technology and, on the flip side, the impact of consumer technology in shaping PR and marketing. However, we reserve to the right to opine about what we see that is cool, fun or just unexpected.
Posted by Emily Fisher on March 6, 2009 at 10:02 AM
Comments (0) | TrackBack (0)
