Avoiding the D Word: Rights, Piracy and Satisfying Consumers
It was clear at Digital Hollywood’s “Content Rights and Technology Solutions” and “Monetizing Digital Content” sessions that the DRM debate has shifted from how to control usage to how to engage consumers and embed more value in legitimate content. The panel of tech vendors encouraged content providers to listen to consumer demands for universal access to purchased content. Anti-piracy remained a hot topic, but with the belief that satisfied consumers are less likely to stray and may in fact be willing to pay more for high quality, legitimate content.
Mark Isherwood, director and co-founder of Rightscom Ltd, explains how content access and protection is changing in the following clip.
Tags: DRM
Posted by Dara Sklar on May 12, 2009 at 11:43 AM
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