Dara Sklar
Since joining Schwartz Communications in 1999, Dara Sklar has driven communications programs for a variety of emerging-growth companies and played an active role in the growth of the security, renewable energy and consumer technology practice groups. Over the years, she has focused on helping innovative companies build brand awareness, increase demand generation and achieve their business goals.
Sklar's industry expertise spans broad market sectors including wireless, financial services, IT security and network infrastructure. As a member of the Consumer Technology Practice Group she is working with innovative online destination sites and services, such as CollegeNET.com and freeconferencalls.com as well as technology companies powering the next generation of digital media and interactive entertainment, such as Cryptography Research and Aspera Software.
She has managed the PR efforts of numerous acquisitions and assisted companies' communications strategies during and following IPOs. Sklar works closely with her clients to develop stellar communications strategies and tenaciously execute on plans to deliver exceptional results. Her close relationships with influential media and analysts provide her with an insider perspective into the industry, helping her teams secure a consistent track record of high-profile business, trade and broadcast placement as well as grow visibility in the blogosphere and social media channels.
Outside of work, Sklar produces and directs short independent films that screen at festivals worldwide. She graduated magna cum laude from Bowdoin College, where she focused on literary theory in her English major and minored in computer science.
