As time goes by
This day and age we're living in
Gives cause for apprehension
With speed and new invention
And things like fourth dimension
And no matter what the progress
Or what may yet be proved
The simple facts of life are such
They cannot be removed
You must remember this
The fundamental things apply,
As time goes by.
With all the extraordinary things happening in technology today it may seem like those lyrics were written recently. Wrong. These words come from the great classic "As Time Goes By" - a song written in 1931, and immortalized in the Humphrey Bogart movie "Casablanca."
The current hype over the virtual world known as Second Life has marketing/PR types wondering what all the fuss is about and how it can be used to the organization's advantage. Ditto for blogs, podcasts and social networks. Earlier this week, I commented on the tendency that some have to resist new change. The flip-side, and equally dangerous, is to rush into something because everyone else seems to be doing it.
Remember, the fundamental things still apply - whether it's new digital communication or old world stuff like press releases and marketing collateral - you must start with a communication strategy. What do you want to accomplish? What is your message? Who are you addressing? Answer these questions and then execute.
The new world may be virtual, but the stakes are still very real.
Posted by John Moran on December 1, 2006 at 4:07 PM
