Here we go
The public relations business is at a real crossroads. The advent of social media means it's now impossible to control messages perfectly. Communications is becoming more real. Raw. Genuine.
This is a very good thing.
Social media is here to stay. But so is traditional media. In fact, the traditional media that makes it through this crossroads will be even more powerful than before. They'll have cracked the code on integrating both types of media with the kind of rich, full content that develops and grows audiences.
This blog explores what's happening in the ever-evolving communications world. We'll talk about how companies can benefit from these changes. We're also tackling trends we see in the media and the industry practice groups we cover. Opinions, best practices and interesting tools are all fodder for discussion.
Our job, as PR professionals, is to help guide our clients through this new and ever-changing environment. It's going to be fun. As I mentioned in a recent panel sponsored by PR News, "Ten years from now, we're going to have great jobs, just very different jobs."
Hope you enjoy our thoughts.
Posted by Mike Farber on October 2, 2007 at 9:56 AM
