Nightly News Goes Online
Today's New York Times has an interesting story on ABC-TV's attempt to bring the Nightly News to the millions of people who now get their news online and rarely, if ever, watch the traditional evenings news broadcasts.
While CBS and NBC mainly use the Web to repackage their regular nightly news shows, ABC's "Webcast is an entirely different animal, sometimes resembling a younger, more technologically advanced version of the traditional 6:30 p.m. report. It is intended in part for people who view Web pages on iPods and cellphones, and ABC executives say they are deliberately aiming to please the 25- to 54-year-olds whom every news organization covets."
ABC acknowledges this "a first step toward a future that looks increasingly digital and multimedia." They're right, and it's only a matter of time before the other networks do the same thing.
PR agencies, and our clients, should also be making this transition to a new digital world. There are exciting opportunities for those that do it well.
Posted by John Moran on October 12, 2007 at 11:23 AM
