Take a lesson from Al
OK, maybe Al Gore didn't actually invent the Internet, but he has certainly demonstrated the effectiveness of combining traditional media with new Internet media. Gore's crusade to combat global warming was recognized last week with the announcement that the former Vice President will share the 2007 Nobel Peace Prize with the International Panel on Climate Change. Author David Rothkopf told Thomas Friedman, "Gore, even without the presidency, used all the modern tools of communication, the Internet, video and globalization to reach out and galvanize a global movement."
The key phrase is "modern tools of communication." Gore wisely used all the tools at his disposal. Inexplicably, many organizations today are still sitting on the sidelines when it comes to utilizing new forms of digital communication. There are tremendous advantages to be gained by combining traditional and new Internet communication tools. You may not need to spark a global movement, but I'm sure a movement within your market space will do just fine.
Posted by John Moran on October 17, 2007 at 12:51 PM
