PR Wishes This Holiday Season
A list of PR wishes for this holiday season:
- I wish that all sales professionals would recognize PR as trying to help support brand awareness, lead generation and company valuation, and not view them as competition for budget or unnecessary annoyances for their customers
- I wish that customers of security companies would be more vocal about what steps they are taking to protect customer data in a world littered with high-profile breaches
- I wish that public companies would realize that non-material press releases are not an effective way to manage the stock price (especially in an increasingly new-media driven world), but are in fact an exorbitant cost that takes budget and resources away from higher-impact PR activities
- I wish that print advertising would stabilize, because let's face it--there are just some places you can't take a computer to read news and other content
-I wish that publications could expand their staffs so that journalists would have the time to do more in-depth reporting, versus having to constantly spit out news briefs and blog posts
- I wish that clear-cut winners would emerge in the vertical blogosphere so that audiences would not be so fragmented
- I wish that the renewable energy market would continue to grow bringing more technologies to market and radically changing the energy economy
-I wish that the federal government would take a bigger role in providing tax incentives to fuel that growth, versus just states and municipalities
-Finally, I wish that JetBlue didn't treat JFK as its east coast hub---what are the odds my holiday flights to Boston aren't delayed?
Happy holidays!
Posted by Jason Morris on December 19, 2007 at 12:09 PM
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