Companies need to give some thought to social media
Companies today feel tremendous pressure to establish a presence on social media sites such as Facebook, Twitter and Second Life. Some companies are using these new communication channels effectively; others are stumbling badly.
In this podcast, CNET's Caroline McCarthy, author of the blog The Social, advises companies to take it slow - not every company needs a brand presence on the site du jour. Before you do anything, pay attention to the basic rules of communications - make sure you have an objective, a plan and a large dose of dedication.
Posted by John Moran on October 22, 2008 at 9:45 AM
