Attack of the iPhone Apps
Some were disappointed last week when Apple's major iPhone announcement was its 3.0 operating system, which bandaged missing features like copy and paste. However, a closer look revealed an OS that was opened up for developers with 1,000 new APIs, making it much easier for third party developers to create iPhone applications.
Every major blog covered the launch with a nice round-up from Ars Technica here.
The 3.0 OS will result in thousands of new free and pay-for iPhone applications making one of the world's most entertaining devices even more entertaining. No, they won't all be as good as Shazaam or the lightsaber app (my sons love it), but there will be a lot of creative, innovative iPhone add ons for folks to download.
What does this have to do with PR? Well, you can bet that most major corporations will use the iPhone like they use Facebook, launching new applications to market their wares. That means beginning later this year, we will see a major new iPhone application launch per week which will make the world of apps, widgets, plug-ins and toolbars that much noisier.
Tags: ars+technica, iphone, iphone+3.0, iphone+3.0+os, iphone+app
Posted by Jason Morris on March 23, 2009 at 12:00 AM
