SCHWARTZ CROSSROADS

Red Carpet Here We Come

Congratulations to Schwartz and its long-time client partner CheckFree (now Fiserv). We are a finalist in this year’s PRSA Silver Anvil awards, which are pretty much one of the most prestigious awards in the PR industry. The nomination, in the "Marketing Consumer Services Technology" category, highlights our work promoting green living and fighting fraud with online bill payment. This is a testiment to a great client who is committed to research and creative campaigns, and a close, long-term working relationship. 

Schwartz and CheckFree (Fiserv) secured more than 1,500 articles and on average the majority of articles contained at least two key messages and/or statistics. Green coverage for the campaigns ranged from key blogs and regional papers to the Sierra Club magazine. Working closely with CheckFree, partner banks and the industry, the company offered various promotions, including an offer to plant a tree for each E-bill activated. This generated more than 125,000 new users and planted that many trees.  If you are interested in finding out more, visit ebillplace.

The identity fraud campaign was just as successful, and generated more than 1,000 total articles, blog posts and TV stories. More than 60% of the articles contained at least two of the top messages including paying bills online is safer than mailing them.

A client for ten years, the CheckFree (now Fiserv) and the Schwartz team partnership is no stranger to awards. It's the fourth time in seven years that the CheckFree/Schwartz team is a finalist---and we took home the gold for two of those.

I wonder if we have a Meryl Streep thing going here?

(Photo courtesy of Entertainment Weekly.)

Posted by Bryan Scanlon on April 20, 2009 at 11:25 AM