Consumer Lessons from PRSA's Counselors Academy
Last weekend I spent a few days with 140 colleagues and competitors at the PRSA Counselors Academy Spring Conference. From there I went to the Silver Anvil Awards. It was a great time and I learned a number of new things. Most of the topics would bore our loyal readers, but there were a few items that I thought might be of interest.
You can listen to my thoughts on why now is the time to ramp up the PR and marketing investment; how measurement drives results; and learn about a free research and analysis tool by clicking here.
Tags: measurement, prsa
Posted by Mark McClennan on June 9, 2009 at 1:34 PM
