AWEsome
Just in. Schwartz's EnteroMedics team has won a Bronze In-Awe Award from the Healthcare Communications & Marketing Association. (It used to be known as the Medical Marketing Association.)
The award recognizes Schwartz's outstanding work supporting EnteroMedics' clinical trial recruitment and its EMPOWER study of an experimental device for obesity. The seven-month campaign helped drive enrollment in 13 different U.S. sites.
At the heart of our efforts were feature stories in high-impact national and local media driving awareness of the clinical study and encourage potential study participants to call into the call center or go to the website to determine if they would be eligible for the study.
Total audience for print and broadcast outlets? 65 million from 140 stories in print, broadcast and Web across multiple U.S. markets from San Francisco and San Diego to Minneapolis and Cleveland. From the San Francisco Chronicle to the CBS Early Show and Good Morning America.
Way to go!
Posted by Bryan Scanlon on July 24, 2009 at 11:58 AM
