Marketing Budgets: Up, Down or Standing Still in 2010?
As we all hear reports about some parts of the economy rebounding, while others still lag, it's natural to wonder where marketing budgets will land in 2010.
Many of the marketers we work with are either just finishing budget planning for 2010 or are working with their CEOs or boards to determine how much their budgets will be. As they're muscling through this process, some marketers are supporting their requests for more dollars by looking to their peers for signs of what they're doing.
It's with this in mind that we spoke with 20 top marketing and business execs to get their take on where budgets are going, as well as tips they'd give other marketers during budget season. We took their feedback and assembled it in this white paper with the hope that it will help those marketers still fighting the good fight.
Tags: marketing budgets, marketing white paper, PR white paper, technology marketing
Posted by Laura Kempke on December 8, 2009 at 1:58 PM
