Traditional and Social Media Intersect, Reinforce Each Other: PRWeek Interview with Bryan Scanlon
Traditional and social media relations are connected and shouldn't be viewed as "either/or," Schwartz Communications President Bryan Scanlon says in a new video interview with PRWeek.
He describes how the agency, which serves established and entrepreneurial businesses in industries that include healthcare, technology, cleantech and professional services, performed over the past year and notes that our diversification across industries, lack of reliance of a handful of big clients for revenue, and ability to span social and traditional media at a time when many agencies push one over the other were sources of strength in 2009.
Bryan also answers questions about agency and client PR workloads in 2010 and notes that the recession has forced both ends of the PR team to focus on the highest value activities--those that help bring sales leads, drive website visits and close sales.
Check out the full interview at PRWeek.
Tags: media relations, PR, public relations, Schwartz Communications, social media
Posted by Laura Kempke on February 23, 2010 at 5:50 PM
