CTIA 2010 Final Thoughts
By guest blogger Keith Giannini, account director
As the International CTIA WIRELESS 2010 conference comes to a close, I can’t help but to be in awe at how much the show, and the technology, has progressed. What started with a 5 lb. leather case that plugged into my car’s cigarette lighter has evolved to a touch screen that lets me watch live TV. Oh, and it’s still a phone too.
Consider this statistic: there were 1.5 trillion text messages sent in 2009 (according to CTIA). That’s at least 220 text messages for everyone on the planet, and the last time I checked, everyone on the planet does not have a cell phone...though we’re getting there. It makes you wonder what’s going to be the next mainstream “application” for the wireless industry.
I have to think it will grow out of the 4G and Long Term Evolution (LTE) networks. Most of us are impatient, so no matter how cool an application is, if we have to wait for it, we lose interest quickly. These high-bandwidth networks promise to change all that.
I’m betting on applications that relate to higher quality videos/images, iPad and Kindle-based applications and gaming. I picked these three categories because there are already large markets for the “wired” versions. Uploading an image, downloading a new book or magazine and beating your best friend at Madden Football are already popular. The ability to duplicate these activities anywhere via a mobile device will surely create a number of new market winners. I, for one, can’t wait to hear the buzz at next year’s show.
Tags: CTIA 2010, mobile, wireless
Posted by Carol McGarry on March 25, 2010 at 7:33 PM
