SCHWARTZ CROSSROADS

Schwartz Twitter Campaign Yields 70% Increase in Referral Traffic

This week's issue of PRWeek describes a holiday Twitter campaign that Schwartz designed and executed for Australian client RetailMeNot.com.

RetailMeNot is an online discount and coupon site. They're a current Schwartz client, but this article focuses on a push made around the 2009 holiday shopping season to reach RetailMeNot's target demographic of women between the ages of 18 and 39 with messages about new merchants, discounts and other offers to help drive website traffic.

Check out PRWeek for a description of Twitter tactics. The result was a 70 percent increase in referral traffic to RetailMeNot.com and continued strong traffic after the conclusion of this particular campaign. Pretty nice for a campaign that lasted just over a month.