Top News Source Surprise
I recently came across a new survey from the folks at the Pew Internet and American Life Project. They asked Americans how they get their news. Most get it from multiple channels - no surprise there. The channel results surprised me though.
The top three sources:
- 78% of Americans say they get news from a local TV station.
- 73% say they get news from a national network such as CBS or cable TV station such as CNN or FoxNews.
- 61% say they get some kind of news online.
At Schwartz we are one of the many who understand the sea change of social media. But it is good to take a step back and remind ourselves that just because we may be living on blogs, Twitter and Foursquare; and just because we read about declining broadcast ratings; local and national television news still have great power to inform and educate. Communicators should not ignore these channels.
Posted by Mark McClennan on April 2, 2010 at 9:08 AM
