SABRE Rattling
Strong month for the Schwartz team with a SABRE Award in "Research for Publicity" for its work with Javelin Strategy & Research.
The Schwartz team and Javelin combined professional and social media to promote Javelin's annual identity fraud report, increasing media coverage 126 over previous years, and a whopping 97 percent of all articles emphasizing at least two key messages.
In addition to Javelin, some terrific clients were honored with nominations: medical device company Bioness, antivirus and desktop security software provider ESET and boutique healthcare investment services provider Leerink Swann. Although they didn't take home trophies, it's the first time Schwartz has emerged with four finalists in the SABRES and the work remains outstanding.
There's a great case study on Schwartz's work with Bioness, including a campaign that delivered $4M in sales leads. Check it out!
Tags: anti-virus, awards, healthcare PR, public relations, public relations agencies, security, software
Posted by Bryan Scanlon on May 21, 2010 at 9:29 AM
