Why Schwartz is NOT like Color Me Badd
One of the best award show monologues ever was delivered by Chris Rock at the 1997 MTV Video Awards. He looked out into the audience and told everyone not to expect to see each other the next year because in the music industry, it’s “here today, gone today.” He said “Sir Mix-a-lot…he ain’t mixin as much as he used to is he?”
One of the other bands he called out for being in the "where are they now" category was Color Me Badd. For those of you who don't know this pretty awful band, Color Me Badd was the only group with two top 20 hits in 1991. I remember this because I was a college senior and danced like a complete fool at parties to their tunes. Most of the bands with hits in 1991 didn’t last because that’s the way the music industry is – the same holds true almost every year. It also can ring true for the PR and marketing industry. Most of the firms started in 1991 either disolved during one of the bubbles or because they couldn’t adapt to the changing needs of the communications landscape.
I’m proud to be part of a firm that was started in 1991 and is celebrating its 20 year anniversary this year. I joined Schwartz just a year and a half ago, so I can’t take any real credit for the firm’s longevity, but what I will say is the agency has been able to adapt and change as communications channels have changed. In an industry like the music industry where it’s sometimes “here today, gone today,” I’m glad that Schwartz is able to celebrate its 20th birthday this year. If we had thought of it, we should have played some Color Me Badd songs at our anniversary parties.
I hope you enjoy this quick video we put together as part of the celebration:
Posted by Matt Duffy on March 31, 2011 at 11:33 AM
