With Content Marketing: It's About The Content, Stupid
Lately, a few outside experts have visited with us here at Schwartz. We love it, because it allows us to test our thoughts about how tech PR and healthcare PR are changing with people "outside the Schwartz firewall." It also allows us to twist the arms of our guests and get them to sit down on camera so we can ask them some questions.
Ann Handley came to Schwartz recently for a couple hours of fun mixed with good discussion about the state of content marketing and how it fits with a company's overall marketing program. Ann recently teamed with C.C. Champan to publish Content Rules, which is a fantastic read and provides an excellent analysis of practical content marketing examples.
Ann sat down with my co-worker, Laura Kempke, to discuss some trends and best practices with regard to content marketing and PR. You can watch below. The Schwartz digital team goes further in an earlier post by poking fun at a particularly "amusing" story related to Ann's visit.
Tags: content marketing, social media, tech PR
Posted by Ross Levanto on May 3, 2011 at 4:46 PM
