Mobile World Congress call for papers opens
The Call for Papers opens today for GSMA Mobile World Congress 2012 and ends at 23:59 GMT on 25 August 2011. The theme for the upcoming MWC is Redefining Mobile. This theme reflects a shift in the industry - mobile is no longer limited to communications, it is a force transforming our world in an unprecedented way.
Building on this theme, the conference programme will include topics that demonstrate the diversity of mobile. This year, MWC will feature four full days of conference programming with track sessions added throughout the week. Areas of focus for this year's programme include:
- Advanced Services for Developing Markets
- Advertising
- Applications
- BRICSA
- Cloud
- Converged Networks
- Devices
- Embedded Mobile
- Mobile Broadband
- Mobile Health
- Mobile Money
- Network Capacity
- Next-Generation Networks
- Operating Systems and Alternative Development Platforms
- Security
- Social Networking
- Video
Beginning with a shortlist of more than 150 topics, the GSMA will narrow the focus down to 20 - 30 key topics after the Call for Papers, with all members of the wireless value chain invited to contribute in-depth insight and the latest examples of best practice from around the world. The team looks for topics that are thought-provoking and offer a fresh take or a forward-looking message.
While it can often feel as though network operators and handset manufacturers dominate the keynote schedule, smaller players who can offer presentations on innovative technologies or disruptive business models, backed by customer references and case studies, can often secure a speakership on this prestigious conference agenda.
To level the playing field, the GSMA is introducing a new step in the application process this year called Research Open Days. These meetings, which take place throughout the summer, provide companies with an opportunity to meet the GSMA’s research team and present a topic for consideration.
For a more complete guide to all of the PR and marketing opportunities available before and during Mobile World Congress, download our free ebook Blueprint for Barcelona.
Tags: event, marketing, Mobile, Mobile World Congress, public relations, Tradeshow Tips
Posted by Annie Klein on June 29, 2011 at 7:09 AM
