As a public relations firm that deals with consumer technology companies, we always like to keep on top of the current trends and cultural memes. We were talking internally about how certain issues can be covered dispoportionately and decided to engage the Schwartz Research Group to do a quick look at what Americans are discussing in social media.
The question we asked was simple: What is garnering the larger share of discussion on social media: The debt ceiling debate or the NFL Lockout?
These are definitely popular topics. They key phrases were mentioned 307,308 times in the past seven days.
Following are two graphs that show the discussion on blogs and Twitter over the past seven days (when the Lockout ended, and including feedback from the President's 7/25 national speech on the Debt Ceiling):
While overall the debt limit discussion may slightly trump the NFL lockout discussion (by 28,300 blog posts/Tweets), when it comes to breaking news, the NFL beat the president.
If you would like a full-sized version of the first chart, just click below
View image
Tags:
debt limit,
measurement,
nfl,
radian6,
social media
Posted by Mark McClennan on July 26, 2011 at 8:34 AM
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Social media should be a part of every company’s communications strategy. Even if the strategy includes deliberately avoiding a particular platform, such as a B2B cloud computing company opting not to create a Facebook fan page, social media has matured to the point that it can’t be ignored. With the scope of social media now ranging from Twitter to blogger relations, every company is involved one way or another.
Likewise, a social media policy is a must for any business. Far too often, companies fail to create a policy because they assume that employees will practice common sense--but that simply means different things to different people. Take any two smart, logical employees with the company's best interests in mind and they may have very different approaches to using social media. Furthermore, as social media creeps from public relations/marketing territory into the domain of customer service, human resources and sales, a set of guidelines needs to be established in writing.
While a social media policy offers no guarantee against a mistake, it can go a long way toward avoiding a serious debacle. Everyday issues, such as multiple employees creating LinkedIn groups or unofficial Twitter handles in your company’s name, can be better managed with a policy in place. At minimum, you should outline what your company is trying to achieve on social media, who is responsible for its management and a standard for content. You should also give employees guidance about how they can talk about your company on their own social media profiles. It’s important to keep in mind, however, that this document will probably be outdated as soon as you finish writing it. Be prepared to update frequently as the social media landscape changes.
With so much already written about social media policy, I thought it would be helpful to collect some of the best resources around the web for your policy-creation pleasure.
•
The database of
177 social media policies on Social Media Governance gives you an invaluable peek behind the curtain at many major companies’ social media policies.
•
PRWeek has published a series on
Social Media Policy with topics ranging from the importance of brevity to tailoring your policy.
Please share any links you’ve found helpful in the comments to keep this list growing.
Tags:
Social Media
Posted by Annie Klein on July 21, 2011 at 11:01 AM
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The Call for Papers for the 2012 Mobile World Congress opened on 29th of June and thousands of companies are now vying for spots on this coveted schedule. This year, the GSMA’s research team has introduced a new step in the selection process called Research Open Days.
Research Open Days are an opportunity for companies to meet with the GSMA at the London headquarters and present a topic for consideration. The goal is to provide the research team with a deeper understanding of submitting companies and to level the playing field for smaller players.
We’re told that there are a few slots remaining in the Research Open Days schedule but that requests are coming in daily and the calendar is filling up quickly. If you’re hoping to secure a spot, don’t delay!
The remaining dates for the Research Open Days are as follows:
18 July 2011
26 July 2011
01 August 2011
03 August 2011
10 August 2011
15 August 2011
For a more complete guide to all of the PR and marketing opportunities available before and during Mobile World Congress, download our free ebook Blueprint for Barcelona.
Tags:
Mobile,
mobile,
Mobile World Congress,
MWC
Posted by Annie Klein on July 12, 2011 at 8:41 AM
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