GSMA's Global Mobile Awards open for entry
With the Mobile World Congress call for papers closing on Thursday, it is now time to turn your attention to the Global Mobile Awards which are now open for entry. The annual awards, now in its 17th year, will be presented at Mobile World Congress in Barcelona on Tuesday 28th February 2012.
Global Mobile Awards for 2012 will be presented in the following categories:
- Apps of the Year
- Best Mobile Handsets and Devices
- Mobile Marketing and Advertising
- Mobile Innovation
- Best Technology
- Social and Economic Development
- Best Mobile Services
- Outstanding Achievement Awards
A full list of awards categories can be found here.
This year, 18 new awards have been introduced for a total of 32 awards across the eight categories. Other noteable changes to this years’ awards include:
- 'Apps of the Year’: the GSMA has consolidated the awards in the ‘Apps of the Year’ category. In that category, the GSMA has introduced three new awards, two of which will be based on statistical evidence of global downloads and usage, and one, the ‘Most Innovative Mobile App’ award, which is open for entry to all. This category will also include a ‘Judges’ Choice - Best Overall Mobile App’ award which will be determined by an independent panel of experts.
- ‘Best Mobile Handsets and Devices’: the 2012 awards will expand this category with specific awards for ‘Best Smartphone’, ‘Best Feature Phone’ and a new ‘Best Mobile Tablet’ award. In addition, a panel of judges will search for and select the best and most promising ‘Best New Mobile Handset, Device or Tablet’ on show at the Mobile World Congress 2012 event.
- 'Mobile Innovation’: focused on the convergence of mobile in the vertical sectors such as health, transport, automotive and utilities and education, this category will now also include specific awards aimed at expansion in mobile publishing and mobile money services.
- Additional notable developments are included within the ‘Mobile Marketing and Advertising’ category to elevate and recognise innovation and creativity within this rapidly emerging sector.
- New categories have also been introduced within the ‘Best Technology’ and ‘Social and Economic Development’ categories, with additions such as ‘Best Use of Mobile in Emergency or Humanitarian Situations’ and the ‘mWomen - Best Product or Service for Women in Emerging Markets’.
The Global Mobile Awards 2012 can be entered online and nominations close on Wednesday 30th November 2011.
For more advice on making the most of PR and marketing opportunities at Mobile World Congress 2012, download our free ebook, Blueprint for Barcelona.
Posted by Annie Klein on September 6, 2011 at 6:32 AM
