SEO for PR Pros
Yesterday I participated, along with Tom Lynch of interactive web marketing firm Astek Consulting, in a PR News webinar on SEO best practices. I'm not an SEO expert, but have developed a strong interest in search over the past several years. To me, it goes hand in hand with PR.
We all know that PR is about telling great stories. But to tell those stories, communicators have to create more content, and content of different types, than we did even a few years ago. At Schwartz MSL, our target audiences are generally online, so it makes sense to optimize that content for search to increase the likelihood that people who are looking for information on problems that our clients can solve find them online. I can't imagine running communications programs that don't take SEO into account.
If you're looking ahead to 2012 and planning your content and PR strategies, will you factor in SEO? Or do you feel that great content will be found and shared independent of optimization efforts?
Posted by Laura Kempke on September 28, 2011 at 11:36 AM
