The Twitterverse's Response to President Obama's Speech
Today there is a lot of discussion going on about President Obama's speech and issues around it. Here on the Crossroads blog we tend to not discuss politics, so I will leave the political analysis to others. But I wanted to compare and contrast what President Obama said last night to the Twitterverse's reaction to what he said - so we as professional communicators could see if his message was championed by the people who watched and engaged via social media.
The results were surprising.
The word cloud shows that President Obama clearly focused on jobs, economy, people, business, tax, and companies.
The Twitterverse called out something different:
It is interesting to note that of the words President Obama said, only economy was used frequently. Surprisingly, job/jobs was barely discussed, users on Twitter preferred the term "work."
Also of note, there were more than 20,000 "spam" tweets using the term Obama in the past 24 hours. (Unless I missed something and Justin Bieber, Miley Cyrus and Beyonce really have something to do with the political discourse.)
Tags: obama, social media, twitter, word cloud
Posted by Mark McClennan on September 9, 2011 at 8:43 AM
