Next Tuesday PR News is hosting a webinar on a topic some public relations pros know a bit about, but nearly all of us would like to learn more: SEO for PR.
The topic couldn't be timelier as organizations across industries are pouring substantial energy and money into creating sophisticated content strategies because if target audiences can't find that content online, it has limited value. As luck would have it, PR people--who create a lot of the documents, videos, social media posts and graphics that companies intend for widespread consumption--are in a great position to support SEO.
David Cockburn, SEO and online marketing analyst at Texas Instruments, will provide tips on tools and talk about how to make time for SEO and Jolina Pettice, executive director of operations at TopRank Online Marketing, will offer pointers on things like how to identify keywords and optimize social content. I'll chat about how to optimize press releases, make PR support link building strategies and generally keep up with Google when it's not your full-time job.
I hope to see a few Schwartz MSL friends and family members there.
For more info, check out PR News.
P.S. If you work in the healthcare industry, you may also want to download Schwartz MSL's ebook on SEO for healthcare organizations.Tags: search engine optimization, SEO and healthcare, SEO and PR
Posted by Laura Kempke on May 16, 2013 at 3:58 PM