Tax Cut an Answer
There are almost 20 different proposed government bills for healthcare IT. I personally think the most sensible solution is the one endorsed by the American Medical Association. It's a full, refundable federal tax credit for the cost of purchasing and implementing clinical IT, including EMRs.
Small and medium sized medical practices can't afford this technology, so a tax break makes sense. About 12% of office-based physicians used a comprehensive EMR system in 2006, according to an October Centers for Disease Control and Prevention report. That figure fell to 7% and 9% for solo and two-physician practices, respectively.
For EMR and PPM vendors, this situation lends itself to PR that highlights the plight of small physician groups. These make up a majority of the care continuum in the U.S., yet are the least able to afford the technology. Trade reporters may respond to trend stories or case studies on low cost solutions that demonstrate ROI. The software-as-a-service model is gaining steam. Illustrate your customer's story in a problem-solution-benefit format to gain the attention of healthcare media.
Tags: EHR, EMR, Healthcare+PR, Medical+PR, Online+PR, PPM
Posted by Shawn Whalen on January 10, 2008 at 12:02 PM
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