Blue PHRs
Locally here in Massachusetts Blue Cross Blue Shield of Massachusetts partnered with Google Health to enable members to import their claims data into their Google Health profile. BCBSMA says that members with Google Health PHRs will be able to share data with healthcare providers who currently don't have access to their data. Also, they can download medical records and prescription history from other connected providers.
This move echoes my past sentiment that it will be the health plans who make PHR adoption a reality. Prepopulation of data is key. Witness the success of ActivePHR. Otherwise PHRs will go nowhere except for those individuals highly motivated via medical condition.
Tags: CDH, Consumer+Driven+Healthcare, Healthcare+PR, Managed+Care, Medical+PR, Personal+Health+Record, PHR, PHR+PR
Posted by Shawn Whalen on July 7, 2008 at 4:52 PM
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