Dialing Health
There has been much hoopla over the new iPhone 3G. As we all know, healthcare is one of the most popular topics among consumers, and new iPhone enables consumers to access many new healthcare applications. One of the more interesting ones is the A.D.A.M. Symptom Navigator.
The Symptom Navigator, which is free, matches medical symptoms with relevant assessments and appropriate treatments. Consumers are presented with an image of the human body and they click on the affected area of the body to receive a menu of related symptoms. After selecting a symptom, the user is walked through the possible causes, home care, when to consult your doctor, and what to expect from your doctor.
Healthcare IT PR pros with applications for the iPhone should consider promoting them to the media in trend stories on healthcare apps. When you have referenceable doctor or consumer customers for the app, consider case study pitching.
Posted by Shawn Whalen on July 15, 2008 at 12:59 PM
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