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The latest twist on telemedicine came last week from yet another online care virtual consultation launch, this time TalktoaDoc.  Much like American Well’s launch a few week’s ago, TalktoaDoc combines VoiP-based video, voice and text to enable patients to consult real-time with docs.  Variations on this theme include MDwebLive, ConsultaDoctor, Teledoc, OrganizedWisdom Health and others.

Fees vary to the services. TalktoaDoc charges $2.98 per minute after the first minute.  Physicians receive 55 percent of the fees charged to the patient. American Well works through the health plan (at this point, Hawaii’s Blue Cross Blue Shield.)

It will take six to eight years for such services to reach any critical mass, based on how much money health plans think they can make. Payors, as they are doing with PHRs, will power adoption slowly but surely.  RelayHealth for example is working with heavy weight Aetna for e-mail consultation systems and reimbursements. These early tests and ROI analysis will fuel future growth in the more sophisticated online systems.

Tags: Healthcare+PR, Medical+PR, Online+Care

Posted by Shawn Whalen on July 11, 2008 at 11:12 AM
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