Cloud Computing and Virtualization
Whether the driver is virtualization or cloud computing, data center technologies and services are subject to constant innovation and change. Schwartz Communications has deep experience in leveraging these trends to create and execute successful public relations campaigns for our data center and IT operations clients.
From virtualization startups to storage hardware and software vendors to managed service providers, our past and current clients represent the full spectrum of data center technologies and services. Some, like Dunes Technologies, Infocrossing, Vixel and Sistina, were purchased (by VMware, Wipro, Emulex and Red Hat, respectively); others, such as Rackable Systems, have grown into market leaders.
Schwartz begins each PR engagement with a thoughtful messaging workshop that strategically positions the client and its products within a new or existing market. We then introduce our clients to the reporters and analysts who generate the blog, IT, trade and business press that will raise their visibility with potential customers, partners and investors. We’re satisfied only when our PR campaigns meet or exceed the client’s overall PR goals.