Business and Financial Services Public Relations
Business Software and Solutions Public Relations
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Cloud Computing and Virtualization
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Emerging Technology Public Relations
Healthcare IT Public Relations
Medical Device and Diagnostics Public Relations
Networking, Wireless and Telecom Public Relations
Pharmaceutical and Biotech Public Relations
Security Public Relations

Security Public Relations

Recent Security Public Relations Coverage
Wall Street Journal
ID Analytics, an ID theft risk assessment company, recently revealed some startling data on “Identity Manipulation.” Rachel Louise Ensign at the Wall Street Journal spoke with Dr. Steve Coggeshall, the Chief Technology Officer at ID Analytics, to learn more about this recent phenomenon and what makes Beaumont, Texas the “Identity Manipulation Capital of the U.S.”
Link to Article
The New York Times
Val Rahmani, CEO of Damballa, discusses her life, her career and her passion for aerobatic flying.
Link to Article

Part of the Schwartz IT security practice gathers at RSA Conference 2011 in San Francisco.

With one of the largest IT security PR practices in the industry, Schwartz Communications PR pros have driven the PR and marketing programs for some of the most innovative companies protecting critical infrastructure, ensuring compliance with government and corporate regulations, and safeguarding personal and corporate data.

The energetic, aggressive Schwartz culture is a perfect fit for the emergent nature of IT security PR. It also helps that we are at the cutting edge of how PR is changing, and our processes adhere to an agency-wide closed-loop methodology that carries our clients' strategic messaging and traces our visibility efforts to action, measured by website traffic, online lead generation and a variety of other metrics.

Rapid response process aligns to Schwartz methodology.

As one example of our methodology in practice, Schwartz invented and has evolved a rapid response PR process, which positions our clients within strategic breaking news coverage about security incidents and connects that visibility to our clients' blogs and social media presences.

From intrusion prevention and SIM/SEM to anti-spam and anti-virus to encryption and biometrics, and the many markets in between, Schwartz has brought a long list of security companies into the mainstream.

Our IT security practice staff is close to the marketing trends that are driving the industry, and we write about those trends on our blog Tangled Web and even talk about them on camera.



Related Case Studies
Lancope

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