Security Public Relations
Part of the Schwartz IT security practice gathers at RSA Conference 2011 in San Francisco.
With one of the largest IT security PR practices in the industry, Schwartz Communications PR pros have driven the PR and marketing programs for some of the most innovative companies protecting critical infrastructure, ensuring compliance with government and corporate regulations, and safeguarding personal and corporate data.
The energetic, aggressive Schwartz culture is a perfect fit for the emergent nature of IT security PR. It also helps that we are at the cutting edge of how PR is changing, and our processes adhere to an agency-wide closed-loop methodology that carries our clients' strategic messaging and traces our visibility efforts to action, measured by website traffic, online lead generation and a variety of other metrics.
As one example of our methodology in practice, Schwartz invented and has evolved a rapid response PR process, which positions our clients within strategic breaking news coverage about security incidents and connects that visibility to our clients' blogs and social media presences.
From intrusion prevention and SIM/SEM to anti-spam and anti-virus to encryption and biometrics, and the many markets in between, Schwartz has brought a long list of security companies into the mainstream.
Our IT security practice staff is close to the marketing trends that are driving the industry, and we write about those trends on our blog Tangled Web and even talk about them on camera.