Business Software and Solutions Public Relations
Since 1994, Schwartz Communications has been the preeminent PR firm for entrepreneurial enterprise software and B2B technology companies. The agency has deep experience in business software with work spanning ecommerce, retail, supply chain, ERP, business intelligence, content and image management, collaboration, CRM, human resources and many other specialties.
Schwartz’s business software and solutions practice group works closely with our other technology practices - including software development and open source, business and financial services, and data center and IT operations—to assemble teams of individuals who bring the industry expertise that each client needs, combined with strong journalist, social media and analyst relationships.
Our B2B software clients range from start-ups with venture funding to established businesses. We’re adept at understanding each client’s technology and market and working closely with them to create the stories that will resonate with journalists. Schwartz’s programs begin with an in-depth planning session that yields an action-oriented PR plan and recommended messages. In most cases, we begin outreach to media, analysts, government officials or other influencers as soon as we’re engaged.
The agency’s clients have a range of objectives for their PR programs, but the most common is supporting lead generation and sales with favorable, on-message coverage of the client’s products, technology leadership and successful implementations. In addition, many clients want to present themselves as thought leaders or visionaries in a particular market segment, stimulate coverage that supports fund-raising or raises their visibility in advance of acquisition, or work closely with top industry analyst firms to secure coverage in the right reports.
We look forward to speaking with you to learn about your company’s public relations requirements and to putting together a program that supports your marketing objectives within your budget.