Business and Financial Services Public Relations
Schwartz helps its clients develop leadership positions in business PR and financial services public relations through strategic and aggressive communications programs.
The agency has a long history of working with all types of business and financial services companies. Over the years, leaders such as law firms Finnegan Henderson and Testa, Hurwitz & Thibeault; venture capital firm Charles River Ventures; business process outsourcer Sitel (formerly ClientLogic); marketing service provider Digital Impact; construction management firm Shawmut Design & Construction; investment banks Leerink Swann & Company, Volpe Brown Whelan and First Albany; and tradeshow production company IDG World Expo have turned to Schwartz for their public relations needs.
Our financial services expertise includes CheckFree (now a part of Fiserv); alternative payments leader Bill Me Later; micropayments innovator Peppercoin; banks such as Wells Fargo and Eastern Bank; and research and analyst firm Javelin Strategy & Research. Schwartz has helped these clients mitigate consumer concerns and raise awareness of their offerings with issuing and acquiring banks, credit unions and brokerage houses.
In the services industry, it is particularly true that a company is only as good as its people. As part of our public relations programs for professional services companies, Schwartz creates expert campaigns that enable client spokespeople to appear in top publications like The Wall Street Journal, BusinessWeek and Fortune.
Schwartz also works aggressively to create and brand an identity for each client company by developing a PR strategy built on crisp and concise messaging and executed using tactics such as company profiles, executive Q&A’s, social media and bylined articles.
Our programs deliver business results for our clients. As a result, Schwartz has received four Silver Anvil awards from the Public Relations Society of America (PRSA) for our work with services companies in recent years.
Mark McClennan @mcclennan