Consumer Public Relations
Successful consumer messages are simple and easy to understand. But the technologies aimed at consumers are complex. The consumer PR team at Schwartz Communications helps clients translate their innovations in a straightforward, concise way that captures the value of the technology without confusing the audience.
The goal of our consumer public relations campaigns is to drive individuals to adopt a technology or service. Our consumer PR programs deliver succinct and easy-to-understand messages via both the mainstream media and the social networks that drive buyer behavior.
Our PR agency has developed deep relationships with reporters at national consumer magazines such as Woman’s World, Money, USA Today, Newsweek, TIME, Details and Parade, as well as television programs like Good Morning America, The Today Show and CNN Headline News. The agency also works daily with critical online channels such as BlogHer, the Consumerist, Webware, SheKnows and the Thrillist.
Schwartz helps clients craft materials and message points that speak directly to target customers. We use creativity and persistence to break through with media and engage audiences in their own online communities.
Mark McClennan @mcclennan