Cleantech and Green Public Relations
The cleantech industry is at a critical intersection. On the one hand you have a myriad of U.S. and international incentives helping to drive industry growth, including feed-in tariffs (FITs), investment and production tax credits (ITCs and PTCs), carbon taxes, greenhouse gas cap and trade legislation, loan guarantees and economic stimulus packages. On the other hand you have government budget crises combined with tightening credit and venture capital markets.
These developments have led to an intense focus on the cleantech industry among media and government audiences. So how do innovative, entrepreneurial companies navigate the noise in the face of dozens of competing approaches?
Enter Schwartz Communications. Schwartz has taken its 20 years of expertise in breaking through market clutter and media hype to help its clients drive sales leads, increase brand awareness with key audiences, secure investment and government funding, and boost company valuation. In the process, the agency has built one of the PR industry’s largest, most respected Cleantech and Green Practices.
Since 2007, Schwartz has been integrating results-oriented PR and government relations (GR) campaigns on behalf of its clients in solar, biofuels, energy management, resource monitoring, green building, smart grid and a number of other markets. From its four offices in the U.S. and Europe, Schwartz manages and executes PR campaigns in Canada, France, Germany, Ireland, Italy, the Nordics, Spain and the U.S, and works as the lead agency in global PR campaigns targeting Asia, South America, Australia and Africa.
Representative clients across markets include Luminus Devices, KORE Telematics, Sentilla Corporation, TAC (by Schneider Electric), Southern Research Institute, the AlwaysOn GoingGreen Conference, Business Council on Climate Change (BC3) and STARTECH.
Within Schwartz’s Cleantech and Green Practice, the firm has built one of the PR industry’s largest solar PR and public affairs groups. Representative clients include 1366 Technologies, Borrego Solar Systems, Cool Earth Solar, Global Solar Energy, Oerlikon Solar, Satcon, Skyline Solar and SunRun.
Schwartz is also active within industry consortia, with stakeholder memberships in the Solar Electric Power Association (SEPA) and the American Wind Energy Association (AWEA). We are also regular attendees and participants of key industry events, including Wind Power, Solar Power International, Intersolar Europe, Intersolar US, PVSEC, National Biofuels, AlwaysOn GoingGreen, Green:Net, RETECH and Renewable Energy World. Finally, we are constantly monitoring and offering our opinions on how public policy and the media are shaping the industry on our cleantech and green blog, Renewablog.
Bottom line: Schwartz is helping to shape the way the world views cleantech.