Emerging Technology Public Relations
What is "emerging technology PR"? It’s a wide-ranging category that can include almost any type of innovative breakthrough before it has gained widespread use. Since 1994, Schwartz Communications has created widespread attention for the innovators as they emerged from the lab and headed toward commercial adoption.
We launched the first hybrid-electric automotive drivetrain - 10 years before the Prius. A waste-to-clean energy system Fortune magazine called "the Destroyatron." The first portable external defibrillator. The world’s only airbag seatbelt for airplanes. Electronic ink - now in the Amazon Kindle. The first voice recognition-based office phone system. An online auction system that became... you know who.
By their nature, emerging technologies do not have a high public profile until someone helps to create it. That requires a unique combination of technical savvy, storytelling and deep media experience. It’s why Schwartz Communications is the go-to communications partner for emerging technology companies.