Mark W. McClennan, APR combines strategic communications counsel with a relentless drive for excellence to help Schwartz Communications’ clients succeed in leveraging public relations to realize their business objectives. He works with clients to determine overall messaging and communications strategy, while remaining actively engaged with the media, bloggers and analysts. He regularly advises clients on social media strategies.
In his more than 16 years at Schwartz, McClennan has led teams in a variety of industries, including consumer technology, business services, financial services, healthcare IT, fraud, and manufacturing. He is a co-head of the consumer technology practice and heads the company’s Business and Financial Services Group as well as the Schwartz Research Group. He also helps spearhead the agency’s social media efforts and his teams have been recognized for creating and executing B2B and B2C social media campaigns than drive business growth. McClennan has worked with companies ranging from venture-funded start-ups to large public companies, including Fiserv/CheckFree, , Epocrates, Bill Me Later/EBay, Javelin Strategy & Research, ID Analytics, SoundBite and others. He has guided companies through IPOs and acquisitions. He has coordinated successful public relations campaigns for companies in Europe and Asia.
McClennan’s teams have been recognized with more than 45 awards for excellence in public relations, including five Silver Anvils (the PR industry Oscars) and three Silver Anvil Awards of Excellence in the past few years for his teams’ work on behalf of consumer technology, financial services and healthcare technology companies. . His teams have been recognized with two Sabre Awards, four Bulldog awards and many others.He has obtained placements for his clients in a wide variety of business and trade publications, including TechCrunch, The New York Times, The Wall Street Journal, The Los Angeles Times, Fast Company, Forbes, U.S. News and World Report and Newsweek.
McClennan has a B.A. in public relations and political science from the S.I. Newhouse School at Syracuse University. He is a frequent blogger and published writer on public relations, measurement and social media. He has spoken at industry conferences and universities on ethics and social media, measurement and the evolution of public relations. McClennan is a past chair of the Northeast District of PRSA and former president of PRSA Boston. In his spare time, he does stand-up comedy and serves on the Ways & Means Committee for the Town of Framingham where he helps manage a $200 million budget.