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Bill Keeler
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Bill Keeler
Vice President

Bill Keeler has been a key member of the Schwartz Communications team since 1997 and has nearly 20 years of public relations experience. His areas of expertise are in security, consumer technologies, cleantech and business software. He is currently running successful PR programs for leading security companies. In total, Keeler has been involved in nearly 20 security accounts, including: AirDefense which was acquired by Motorola in 2007 and AirPatrol, CoreStreet, GeoTrust, nCipher, Hitachi-Quadrasis and Reactivity.

Keeler has also led successful PR campaigns for consumer technology/business software companies, including Salary.com, where the company saw dramatic increases in traffic to its website because of high levels of Schwartz-generated media coverage. In addition, other award-winning consumer teams he has led includes: Cozi, Ladders, DubMeNow, SnapMyLife, SmarterKids, NekFit and PlanetAll. Keeler also leads the PR program for Luminus Devices, manufacturer of the world’s largest LEDs, an energy-efficient, long-lasting solid-state light source.

He currently counsels clients in diverse areas of network security and management and botnet detection and termination. He also provides direction to clients in the cleantech industry, specifically next-generation lighting applications and the job search/careers industry. He has also helped raise the visibility of many entrepreneurial companies, which led to acquisitions. He regularly works on client’s corporate messaging, press releases and pitch ideas.

Keeler is also an avid pitch person and throughout his career at Schwartz he has secured hundreds of print and broadcast placements with business press, industry trade magazines, security verticals and national and regional media. His clients have reached general and investor audiences through media such as New York Times , Forbes, Fortune, The Wall Street Journal and Investor’s Business Daily ; computer trades such as eWeek, Network World and InformationWeek and security magazines such as SC Magazine, CSO, SearchSecurity.com and Security News Daily .

Keeler and his teams have won more than 30 Bell Ringer Awards and in 2005 he won the agency’s only Bulldog Reporter Award.

 


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