Wendy brings more than 14 years of public relations experience to Schwartz. Wendy has been with Schwartz for more than 12 years, working primarily in the Medical Device & Diagnostics practice group. Wendy has worked with a number of medical device industry leaders, leading her account teams on programs that deliver high-level media exposure. Wendy leads her teams’ daily activities, contributes to strategic consultation and messaging, and participates regularly in media outreach.
Over the years, Wendy has helped to establish emerging companies, including Proxima Therapeutics, Novacept, Northstar Neuroscience, I-Flow Corporation, AusAm Biotechnologies, NEUROMetrix, Inc., iCAD, Inc., BSD Medical, EnteroMedics, Bioness Inc. and grow market leaders including Hologic and GE Healthcare. Wendy has executed PR to support clinical trial recruitment, pre-launch market conditioning, regulatory events, product launches, regional sales efforts, scientific communications, alliance building and issue awareness.
Wendy led the PR launch of the MammoSite internal radiation treatment for breast cancer in 2002, a campaign that reached an audience of more than 150 million. Wendy’s experience in women’s health includes leading campaigns focused on promoting technology for screening mammography—iCAD’s Computer-Aided Detection for mammography and the MammoPad breast cushion. Wendy has managed clinical trial recruitment campaigns for Northstar Neuroscience, EnteroMedics and Inspire Medical. Wendy also managed an award-winning campaign for Bioness, Inc. promoting the company’s mobility products.
Wendy has secured favorable coverage for clients in local and national publications including the Associated Press, The Wall Street Journal, CNN, Ladies’ Home Journal, Family Circle, Self, Cosmopolitan, The Los Angeles Times, The Boston Globe and The Miami Herald as well as localized coverage on ABC, CBS and NBC affiliates nationwide.
Prior to joining Schwartz, Wendy worked in public relations and marketing for an international awards program for the information technology industry with the Smithsonian Institution and Computerworld. Previously, Wendy was also a reporter for the News-Tribune in Waltham, Massachusetts. She has a Bachelor of Arts degree in English with a specialty in Communications from Boston College.