With more than 20 years of high-tech marketing experience, Carol McGarry leads the agency’s technology practice area and provides strategic counsel to agency clients, helping them to build strong brands, create visibility, reach influencers, and capture market leadership. She has worked with innovators in a broad range of technology areas, including mobility, security, business intelligence, application management and financial technology. She also leads the agency’s wireless, telecommunications and networking practice group.
McGarry led the team that launched Macromedia’s Shockwave and Flash, creating enduring consumer technology brands. She co-led the team that drove consumer adoption of electronic bill payment for client CheckFree (now FiServe). Past and current clients include Macromedia, MicroStrategy, KORE Telematics, WellDoc, Lycos, Netegrity (now part of Computer Associates), CheckFree Corporation (now FiServe), Progress Software, and MapInfo (now Pitney Bowes). She has worked with more than a dozen clients leading up to a successful IPO or acquisition.
Her teams’ award-winning work for clients has earned industry accolades that include the Silver Anvil Award, Publicity Club of Boston’s Bell Ringer Award, Bulldog Reporter’s Award for Excellence in Media Relations and PR, the CES Marcom Award, and The Communicator Award. In 2011, she and her teams won the Bulldog Award for their campaign for MicroStrategy and also won the Publicity Club of Boston’s Bell Ringer Award for three clients: WellDoc, Fiberlink and MicroStrategy.
McGarry joined the agency in 1993 as its fifth employee and first vice president, and has helped to build the culture of excellence that has fueled the agency’s growth. Over the years, she has been involved with many aspects of the agency’s decision-making and management. She established the agency’s Creativity and PR Excellence Awards, which recognize outstanding achievements and encourage creative contributions by staffers across the agency.
McGarry has been quoted in The Wall Street Journal and has spoken at the Red Herring conference and the Publicity Club of Boston. She started her professional career in high-tech publishing and earned her B.A. at Harvard University. She’s a committed environmentalist, chairs her town’s Historical Commission, and lives with her family outside of Boston.