Lloyd Benson has a long and distinguished career in public relations and strategic marketing and has been a key member of the Schwartz Communications senior management team since 1995. Benson currently oversees the agency’s award-winning healthcare practice and throughout his career at Schwartz has been involved in some of the most prominent healthcare campaigns of the past decade. These include work for clients who have developed innovative technologies to treat sudden cardiac arrest, uterine bleeding disorders, epilepsy, cardiac disorders, and molecular diagnostics. With more than 25 years experience as a healthcare marketer, Benson has also spearheaded launches of next-generation digital hearing aids, diagnostic tests for HPV and cervical cancer as well as the first total artificial heart ever to be approved by the U.S. Food and Drug Administration.
Benson also has extensive experience in advising senior management on significant material events, including mergers, acquisitions and public offerings as well as crisis communications. Throughout his career Benson has guided both small entrepreneurial enterprises as well as larger, multi-national healthcare companies.
Schwartz account teams and campaigns architected by Benson have consistently won many of the public relations industry’s most prominent awards. From 1996 through 2008, his teams received more than 70 awards from organizations like the New England Publicity Club, Bulldog Reporter, the Public Relations Society of America (PRSA), the International Association of Business Communicators, the Medical Marketing Association and the Healthcare PR and Marketing newsletter. In 1996, Benson’s campaign on behalf of Gynecare won the PR industry’s most prestigious award, The Silver Anvil from the PRSA.
Benson still maintains relationships with many of the nation’s leading and most influential reporters and editors at outlets ranging from The Wall Street Journal, BusinessWeek and the Associated Press to ABC’s Good Morning America. He is considered among Schwartz’s leading resources in public company communications.
Benson has many years of senior management experience in the PR agency business and, at Schwartz, is heavily involved in agency-wide training. Prior to joining Schwartz, he was a vice president at a boutique high-tech agency. He previously was director of strategic planning for NYNEX Business Information Systems, helping to guide the company into deregulated markets following the break-up of AT&T in the early 1980s. Benson is a graduate of Colby College and a resident of Beverly, Mass.