Jim Weinrebe
Executive Vice President

Jim Weinrebe joined Schwartz Communications in 1998. As a senior member of the Schwartz healthcare practice, Weinrebe counsels clients on marketing/PR strategy, corporate positioning and crisis management in a broad range of health industry sectors, including medical devices and diagnostics, pharmaceuticals and biotechnology.

Weinrebe is also an accomplished media relations professional, and has placed client medical breakthroughs and trend developments in dozens of high-level consumer, business and professional outlets, including Business Week, The Wall Street Journal, ABC “World News Tonight,” the BBC, CNN, Newsweek, USA Today and The New York Times.

During his tenure at Schwartz, Weinrebe has represented companies and organizations such as Boston Scientific, Biogen-IDEC, PowderMed, NxStage Medical, Bayer HealthCare, West Pharmaceutical Services, Proxima Therapeutics, WL Gore & Associates and the Institute for International Research. In addition, account teams and campaigns led by Weinrebe have won many of the PR industry’s most prestigious awards, including an unprecedented three “Best of Show” Super Bell Awards.

Weinrebe develops campaigns to condition markets for medical advances still in development, infuse mature product lines with new excitement, and launch new innovations that build sales and market leadership. Campaigns Weinrebe has led at Schwartz include: launching a novel five-day radiation treatment for breast cancer; positioning DNA-based vaccines as a viable solution for a Bird Flu pandemic; building visibility for pre-clinical research in antiangiogenesis for metastatic cancer; and raising awareness of emerging diagnostics for Parkinson’s Disease and attention deficit/hyperactivity disorder (ADHD).

Weinrebe is also a co-founder of the government relations practice at Schwartz, and spearheaded a successful, two-year-long crisis communications and disaster recovery response to an accidental factory explosion that cost lives and destroyed a client’s medical product manufacturing factory.

Prior to Schwartz, Weinrebe was a senior vice president at a healthcare marketing boutique, for whom he developed a thriving public relations practice and launched a business unit that accelerates recruitment of patients for global clinical research studies. The four-year-long touring exhibition of headache pain-inspired artwork that Weinrebe orchestrated for Novartis, designed to expand the population of migraine sufferers who seek professional care, is a healthcare public relations textbook study.

A graduate of Cornell University, Weinrebe is the father of two daughters and a long-time resident of Newton, Mass.

©2013 Schwartz MSL
Boston MA +1 781-684-0770 : San Francisco CA +1 415-512-0770