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 Laura Kempke
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Laura Kempke
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Kempke also manages Schwartz MSL's content marketing services, which are designed to reach clients' target audiences directly through articles, blogs, Twitter, video, ebooks, case studies, email newsletters, white papers, podcasts, interactive presentations, images and other types of material. She also works with the Agency's SEO group to optimize content for search and, more broadly, to design PR programs that are in line with clients' SEO strategies.
In technology, Kempke's work spans industries such as enterprise software, application development and open source, telecommunications, security, and manufacturing and supply chain software. Clients have included JBoss through its acquisition by Red Hat, Digium, Ximian through its purchase by Novell and numerous content management players.
Kempke also works with clinical stage life sciences companies, biotech tools and service providers, and diagnostics companies. Recent work has concentrated on oncology drugs in development with EMD Serono and Cerulean Pharma. She has also represented molecular diagnostics innovators such as Cepheid and Nanosphere and digital pathology pioneer BioImagene leading up to the company’s acquisition by Roche.
Campaigns on behalf of performance products companies include launching Nanocomp Technologies and stimulating interest among the U.S. military and defense contractors in that firm's textiles made of carbon nanotubes. Kempke also worked for several years with the specialty materials business of Honeywell, where she focused on work with products that had both military and commercial applications.
Her clients have reached scientific, technical, employee, investor and general audiences through traditional and social media, analysts, awards and events. Coverage ranges from Barron's, The Wall Street Journal, The New York Times and Investor's Business Daily; to Science, Genetic Engineering & Biotechnology News, Scientific American and Discover; to CIO, GigaOm, Slashdot and InformationWeek.
Kempke holds a B.A. in political science from the University of Wisconsin – Madison and an M.A. in government from Georgetown University.
Twitter: @laurakempke
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Bilbao Museum photography by special arrangement with © FMGB Guggenheim
Bilbao Museoa, 2002 All rights reserved. Total or partial reproduction prohibited.
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