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Must Love Snacking: Empowering Brand Ambassadors Through Social Media

Last week, popchips and Ashton Kutcher, its president of pop culture, announced that it is looking for a vice president of pop culture. The position will pay $50,000 for a one-year term; and, the person selected for the job will...

Posted in Schwartz MSL Crossroads on February 28, 2011 5:34 PM

Ashton Wins, Proves Twitter The Killer App for Consumer PR

As pointed out on Mashable this morning, Ashton Kutcher and, now, Oprah get Twitter but, surpringly, most of CNN's audience doesn't. The CNN vs Ashton race and CNN's breaking news alert when Kutcher reached the million followers mark might help...

Posted in Schwartz MSL Crossroads on April 17, 2009 12:51 PM