Search Results from Schwartz MSL Crossroads
Only 18% of News Release Headlines are Optimized for SEO
The two most important elements for optimizing a news release headline are keyword inclusion and brevity. A company’s top keywords should be included in the headline when possible and should be placed early in the headline. In terms of brevity,...
Posted in Schwartz MSL Crossroads on October 12, 2010 8:27 AM
Press Release Titles Matter for SEO
We've all heard that Google likes short press release titles. Write short, we're commanded--I'd heard that we should use a maximum of seven words. So I'd try to restrain my verbose self and write short. I got more detail on...
Posted in Schwartz MSL Crossroads on June 23, 2009 11:18 AM
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