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Congratulations, Merv!

Merv Adrian, a terrifically talented individual, has struck out on his own with IT Market Strategy. For those of you who may not know Merv, he has been a significant figure in the technology analyst community for many years, first...

Posted in Schwartz MSL Crossroads on April 13, 2009 6:12 PM

Search Engines, Traditional Media More Trusted than Corporate Blogs

Really interesting info from Josh Bernoff, author of Groundswell and Forrester analyst. (You've likely read his book, written with former Forrester analyst Charlene Li, about the use of social technologies to reach customers.)His general conclusion, described in a recent blog...

Posted in Schwartz MSL Crossroads on December 16, 2008 10:23 AM