Search Results from Schwartz MSL Crossroads
Only 18% of News Release Headlines are Optimized for SEO
The two most important elements for optimizing a news release headline are keyword inclusion and brevity. A company’s top keywords should be included in the headline when possible and should be placed early in the headline. In terms of brevity,...
Posted in Schwartz MSL Crossroads on October 12, 2010 8:27 AM
Search
Subscribe
Categories
- B2B PR
- Branding
- Community Building
- Conferences and Meetings
- Consumer PR
- Content Marketing
- Healthcare IT PR
- Lead Generation
- Media Relations
- Metrics and Measurement
- Mobile & Communications
- PR Resources
- Politics and Public Affairs
- Promotions
- Random Observations
- SEO
- Schwartz News
- Search Marketing
- Social Media
- Technology PR
- Wait A Minute
Archive
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
Author Profiles
Bryan Scanlon - BioCarol McGarry - Bio
Dave Close - Bio
Davida Dinerman - Bio
Doug Russell - Bio
Jill Reed - Bio
John Moran - Bio
Laura Finlayson - Bio
Laura Kempke - Bio
Mark McClennan - Bio
Merrill Freund - Bio
Miranda Coykendall - Bio
Paul DiPerna - Bio
Peter Johnson - Bio
Ross Levanto - Bio
Shweta Agarwal - Bio
Recent Posts
- Slow Summer? No News? No Problem!--Why No News Doesn't Mean Activity has to Fall Off
- The ABCs of Social Media Excellence
- IT'S GAME TIME! Let the Trash Talking Begin
- Stop, Look, and Listen
- PR Pros Are Getting Better, but Release Headlines Are Too Long
- Key Takeaways From PRSA's Social Media Summit
- SEO for PR Content: Ace the Essential Tactics
